If you want your company to keep up with the competition you must keep up with the latest new trends. Animated Explainer videos have taken the internet by storm and are now the newest, most effective marketing strategy as yet.
Almost all of the successful businesses are using animated explainer videos for their marketing campaigns and for good reason. Animated explainer videos bring several benefits to the table including but not limited to:
- Quickly present all your product information
Explainer videos are notorious for being short and simple videos. This is because, the animated nature of these videos allow information to be simply presented to the audience and hence, taking up less time than other marketing strategies used in the past.
- Cause an increase in the company’s conversion rates
A marketing campaign’s success is usually measured by the increase or decrease in conversion rates; research suggests that 73% people are more likely to buy products after watching an explainer video about it. Therefore, animated explainer videos are said to be extremely effective.
- Help improve your ranking on search engines
Animated explainer videos are a great way of search engine optimization. This means that through explainer videos your company can show up in the top results on search engines like Google since video content ranks better in search engines as opposed to plain text.
- They are extremely versatile
Another great benefit of animated explainer videos is that they don’t need to be broadcast on a particular platform; they can be uploaded anywhere from social media profiles to websites like Youtube for free.
- Explainer Videos are shared more
As easy and versatile these are to post, they’re even easier to share. People are likely to share explainer videos more than an article or plain text. Since animated explainer videos can be on any internet platform like social media they can easily be shared on their profiles or by tagging other people.
- Top recall rates
One of the most important factors to keep in mind with any marketing campaign is whether or not it is memorable. If a marketing campaign is not impactful enough to be remembered by the audience, there is a greater chance of losing prospective customers. The great thing about animated explainer videos is that they have really high recall rates. Research indicates that about 80% of the audience recall products that they saw in explainer videos.
— Sloop (@sloopstudio) 27 de abril de 2018